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Markets
Beck Ag has implemented facilitated word-of-mouth marketing strategies in a variety of markets to educate and drive adoption with customers, such as growers, retailers/dealers, dairy and livestock producers, veterinarians, nutritionists, golf course superintendents, lawn care operators, Centers-of-Influence and certified applicators. These markets include:
Crops:
Apples Canola Corn (seed and crop protection) Cotton Cucurbits Grapes Pasture/Rangeland Peanuts Rice Soybeans Tomatoes Wheat
Animal Health:
Beef Companion Animals Dairy Swine
Other:
Ag Equipment Crop Insurance Forest Golf Courses Lawn Care Precision Ag Technologies Termite/Pest Control
David Flack, The Scotts Company North America Group vice president says, "We executed ten or so programs with Beck Ag and experienced excellent results in terms of delivering our product message and generating solid grower leads for the sales force to close." Flack adds, "It is simply amazing to listen to a customer sell other customers based upon his experience with your product. A high profile customer used as a peer will sell more product in an hour on the phone than our sales force will all week."
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