Beck Ag's word-of-mouth marketing (WOMM) programs are cost effective, measurable, deliver value to participants and positively impact the bottom line of Beck Ag clients. Beck Ag works with the Sponsor Company to measure the effectiveness of a WOMM program by assessing such things as:

• Recruiting analysis - Who was contacted, who wasn't and why
• Participation analysis - Who participated and profiles of attendees
• Product adoption and purchase analysis: Measures interest of participants in product/service being discussed, buying and follow-up preferences.
• Behavior analysis: Determination of how much the Beck Ag WOM conference affected their behavior and influenced their purchase decision.

Based on independent research conducted by Purdue University, Beck Ag AgTelecom^® programs produced significant ROI over the multi-year study period for a corn insecticide product for the U.S and an animal health product.




Immediate gain and the continuing, resonating results that occur such as the benefits of increased sales, improved customer retention, higher satisfaction and greater loyalty are also key elements of the WOMM economic return equation. "It is critical to understand the ripple effect that WOM solutions have on the brand growth and bottom line of the Company Sponsor," says Stephanie Liska, president of Beck Ag. "Ripple drives the product message and results in additional product adoption far beyond those engaged in the personal peer-to-peer experience. That's additional leverage which goes well beyond measurable ROI."

The Purdue University research findings provided verification of the "ripple effect" dynamic produced from the Beck Ag AgTelecoms for both the crop protection company and the animal health company.




To see more measurable results from these independent studies conducted by Purdue University click here for WOM Strategy results with a VET target audience and click here for a WOM Strategy results from a GROWER target audience.

Beck Ag WOM programs generate positive economic impact and participant value and . that is what it is all about according to David Flack, former Group Vice President with The Scotts Company, "The way I look at it, I could spend $100,000 in a trade journal with no measurement for impact, or I could spend $100,000 with Beck Ag knowing I got my message to the right customer and also got his/her feedback on the product and their intent to purchase."

AgTelecom^® is a registered trademark of Beck Ag, Inc.